Essay about Marketing Plan - New Nivea Product - 1505 Words

Executive Summary: Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyones agenda. From television portraying reality shows such as Extreme Makeover and fictional dramas such as Nip and Tuck, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock. Research conducted by the American Society for Aesthetic Plastic Surgery in 2003†¦show more content†¦With celebrity endorsements on the rise, the American public optimistically is experimenting with new products trying to achieve the look of Hollywood stars. Unfortunately, consumers do not have the financial means to keep up with the regime the celebrities exercise, therefore, Nivea has developed a new product using European ingenuity to introduce to the American Woman, DERMA P2. Product Description: Nivea Derma P2 is a cosmetic topical cream designed to help individuals from adolescence to maturity. Derma P2 is a unique product containing various types of placenta and papaya extracts, a rich source of skin nutrients and re-generation properties. The product exfoliates at an accelerated rate due to the concentration of the two key ingredients. Derma P2 removes acne and other deep scars, sun damage, freckles, wrinkles, re-hydrates the skin, improves elasticity, and slows down the process of skin damage from UV rays. SWOT Analysis: Strengths: Nivea has international brand name recognition Existing customer base Already has good reputation in global skincare market Good marketing team Strong executive team Cost effective ingredients Product is affordable Effective on age groups from adolescence to maturity Weaknesses: Key Ingredients may cause controversy Advertising challenges due to keyShow MoreRelatedEssay on Marketing Plan - New Nivea Product1458 Words   |  6 PagesMakeover† and fictional dramas such as â€Å"Nip and Tuck†, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise, (News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock. nbsp;nbsp;nbsp;nbsp;nbsp;ResearchRead MoreCase Study - Nivea for Men1042 Words   |  5 PagesMARKETING MANAGEMENT CASE STUDY – NIVEA FOR MEN [pic] Lecturer: Mr. George Wilds Due Date: February 27, 2011 TABLE OF CONTENTS INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 BRIEF HISTORY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 QUESTIONS AND ANSWERS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....................5-8 ↠ QUESTION 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 ↠ QUESTION 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 ↠ QUESTION 3†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 ↠ QUESTION 4†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Read MoreNivea Case Study838 Words   |  4 PagesMarketing Foundations Professor: Vernette Sinaise Nandy Nedd 1. A Marketing plan is defined as a plan to identify and then meet consumers’ requirements. NIVEA FOR MEN developed its marketing plan after doing a market research. Two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN are: a. Past performance data of NIVEA FOR MEN in the UK to see how the brand was performing and the promotion they used and who was buying the product, they were ableRead MoreCase study Nivea2466 Words   |  10 Pagesuk Developing a marketing plan Introduction The NIVEA ® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. In 1980 when Beiersdorf, the international company that owns NIVEA, launched its NIVEA FOR MEN ® range internationally, it broke new ground with its aftershave balm product. It was the firstRead MoreNivea2032 Words   |  9 PagesIntroduction The NIVEA ® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. In 1980 when Beiersdorf, the international company that owns NIVEA, launched its NIVEA FOR MEN  ® range internationally, it broke new ground with its aftershave balm product. It was the first balm on the market that did notRead MoreU QCF HB 19 M3422 Words   |  14 PagesUnit Number and Title: Marketing Planning (Unit 19) Unit Level: Level 5 Unit Code: Y/601/1259 Module Tutor: BM Razzak Email: razzak@londonchurchillcollege.co.uk Date Set: 10/05/2015 Key dates Distribution date: 27/05/2015 Submission date: 1st July 2015 Return date: 4 weeks after submission Introduction Effective planning is essential for any marketing activity to ensure that an organisation realises its marketing objectives. Without planning, marketing activity can be inappropriateRead MoreLimitations of Marketing Research Essay example2333 Words   |  10 PagesM2: Explain the limitations of marketing research used to contribute to the development of Nivea. No matter how small or large a market research project may be, any type of research performed poorly will not give relevant results. In fact, all research, no matter how well controlled, carries the potential to be wrong. There are many reasons why research may not give good results but a common problem is deciding whether the research is really measuring what it claims to be measuring. ThereRead MoreConsumer Behavior: Niveas Temporary Shop2501 Words   |  11 PagesA NEW TREND ON RETAIL: NIVEA S TEMPORARY SHOP Outline I. Introduction to Consumer Behaviour II. The consumer decision process III. Case study: â€Å"Nivea† firm i. History and products ii. Strategy iii. Marketing Mix and Positioning iv. Innovative strategy: â€Å"Nivea Temporary Shop† v. The â€Å"Nivea Hair Care Experience Tour† vi. Consumers’ reaction IV. Conclusions V. References Read MoreNivea Visage : Brand And Beauty Care Brands Essay2169 Words   |  9 Pages1. Introduction The NIVEA brand is one of the most recognised skin and beauty care brands in the world. This is based in Hamburg, Germany. As one of the internationally leading companies for skin care Nivea are close to consumers, offering them compelling, innovative products. Brands enjoy universal trust – from NIVEA, one of the world’s largest skin care brands, to other successful brands such as Eucerin, La Prairie, Elastoplast, Elastoplast Sport and Leuko. With more than 125 years’ experienceRead MoreNivea Is More Than Just Part Of Our Core Business Essay2486 Words   |  10 Pages1. Introduction Nivea is an established name in high quality skin and beauty care product. It is part of a range of brands produced and sold by Beiersdorf, founded in 1882, has grown to be a global company specializing in skin and beauty care. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands. Nivea as one of the internationally leading companies for skin care which are close to consumers, offering them compelling, innovative